How Avatars Can Help Solve the Supply Chain Talent Gap

25 Feb 2014

Presented by Elaine Puri, Director of Workforce Development, American Society of Transportation & Logistics at Supply Chain & Transportation USA Exhibition & Conference

Norwalk, CT, February 25, 2014 - The supply chain talent gap is an increasingly critical issue for every industry. According to Supply Chain Insight’s 2013 report, Talent: The Future Supply Chain’s Missing Link, it takes companies an average of five months to fill supply chain positions, with the greatest shortage being at the middle management level. Moreover, turnover among supply chain employees averages 15 percent and appears to be on the rise.

One way to protect against turnover and make workers feel more valued is through training programs. The study finds a great need for cross-functional training and skill development among mid-management supply chain professionals, but a dearth of companies (23%) with such programs in place.

As the job market further tightens, companies will fill this need through virtual teaching methods, says Elaine Puri, Director of Workforce Development at the American Society of Transportation and Logistics. “Online learning software is extremely useful in training employees in circumstances where classroom training is not possible or where companies want to reduce training time and travel costs,” says Puri, who notes that human-like avatars make the training more credible and effective.

Puri will lead a session on how technology is changing employee training at the Supply Chain &Transportation USA Conference, March 17-20, at the Georgia World Congress Center in Atlanta. She also will discuss how this technology is being used by supply chain leaders to pursue industry credentials.

The use of virtual training to combat the growing supply chain talent gap is just one of many industry topics to be discussed at the inaugural Supply Chain & Transportation USA Exhibition & Conference, March 17-20, 2014 at the Georgia World Congress Center, Atlanta, GA.

A first-of-its-kind event, SCT USA is a trade show and educational conference serving the transportation needs of supply chain executives. Co-located with MODEX and the Georgia Logistics Summit, these joint events will offer the biggest supply chain show ever to be held under one roof, with 150 educational sessions, workshops and case studies, more than 800 exhibitors and top speakers addressing the biggest industry and supply chain issues. Keynote speakers include Edward H. Bastian, president, Delta Airlines; Lee Scott, businessman and former CEO of Walmart; George W. Prest, CEO, MHI and Scott Sopher, Principle, Deloitte Consulting.

For more information about Supply Chain & Transportation USA and to register to attend, please visit the website at  You can also connect with Supply Chain & Transportation USA on Twitter, LinkedIn, and YouTube.

For more information:
Laurent Noel
Vice President Transportation & Logistics, Reed Exhibitions
Tel: (203) 840-5675 Email:

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